How to Find Your Church’s Audience (And Figure out Who You Are Ministering To)

The greatest obstacle to effectively communicating with your community is failing to fully define your ministry audience. But despite its necessity, this is often a confusing or intimidating ordeal for church leaders. Plain and simple, church leaders who know how to define their ministry audience are a rare breed! That’s why we made it simple for you. By following the three steps in the graph below, you will be well on your way to communicating more effectively to the needs and expectations of your community!


Hearing Your Ministry Audience

We hope you enjoyed that and found it useful, but defining your ministry audience is just the first step. As you are well aware, there is loads more to do, and a graph can only go so far. For a more thorough evaluation of personas and how to use them, download a free copy of the Persona Worksheet.



Jayson D. Bradley

Jayson D. Bradley is a writer and pastor in Bellingham, WA. He’s a regular contributor to Relevant Magazine, and his blog has been voted one of the 25 Christian blogs you should be reading.

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