Growing Churches Need Volunteers
It’s no secret. Volunteers play a critical role in a growing church. You’ll never have enough staff to fulfill your ministry vision on your own. If you do, your vision is too small anyway.
Of course, it takes time to recruit, empower, and celebrate volunteers in a manner that’s effective. Veteran church communicators Nils Smith, chief strategist of social media at Dunham and Company, and Haley Veturis, social media manager at Saddleback Church, recently shared on an echurch webinar their secret weapon to doing this.
Social Media Is Where the Fish Are
It’s no surprise why social media is so effective at connecting with volunteers. Nils pointed to some of the mind-boggling social media stats to demonstrate this:
“Social media has become this platform where people are spending so much of their time, engaging in real, meaningful relationships. Just look at the stats of Facebook. They’ve now moved to more than two billion monthly users. It’s unbelievable. Those users aren’t just logging into the website, but they’re spending on average 22 minutes a day.”
Haley said it like this: “Jesus has called His people to be disciples and to be fishers of men. The fish are on social media.”
Tips for Engaging Volunteers
Nils and Haley then turned their direction to specific tips for engaging potential and current volunteers on social media. Among other topics, the two tackled:
- How to draw in new volunteers using social media.
- Five ways to empower your volunteers.
- Why building in a time for rest may be the missing link to your social strategy.
- How Saddleback Church rediscovered YouTube.
- How to use social media to recruit new volunteers.
- How to specifically spot new social media volunteers.
- Four ways to vet potential social media volunteers.
Don’t Miss the Webinar Replay
This is one of echurch’s most popular webinars. If you missed it, check out the replay. It’s full of helpful insights for your efforts to recruit, empower, and celebrate volunteers.
By the way, if you want to learn more about how to use social media to drive engagement in your church, Nils and Haley will both be sharing more at Summit on Feb. 13-15 at Southern California’s iconic Disneyland Hotel.